Rahna Homes

The Rahna brand is one of the company's most precious assets and the corporate identity is an important component that helps to energize and invigorate the brand. The corporate identity is generally the first point of contact an individual has with Rahna and is instrumental in influencing what the individual thinks and feels about RAHNA. Amongst existing customers and stakeholders it generates familiarity and loyalty. The brand image in this style guide represents the company's new visual language program. Our aim is to create a strong brand identity for Rahna which is aligned to our strategic goals and vision. It requires the efforts and commitment of staff across our global network to fully realize it. The visual language is created from a set of graphic elements; the symbol, the logotype, the corporate font and the corporate colours. When used properly, these elements support a carefully designed corporate identity system: they allow us to speak with one voice in the marketplace. These guidelines provide the building blocks for creating and supporting Rahna’s corporate identity. They are designed to help you apply the identity correctly and consistently across all media. Clear examples demonstrating what is and is not acceptable in applying the graphic identity are also included in this manual. Consistency is a necessary condition for the success of a visual identity, it is therefore imperative that guidelines are followed to the letter without any deviations.